High-Performance

UTR Paid Hits

With the NCAA now allowing college athletes to earn money on their name, image, and likeness (NLI), there will likely be a whole new world to navigate when going through the recruiting process. As my friend, Marianne Werdel, posted on her Facebook, “The competition will no longer be where to get the best education, or where to prepare for adult life, it will be appealing to the schools that maximize your ability to ‘cash in’. Parents, get ready to add the personal branding expert to your expense spreadsheet. As if the coach, trainer, tutor, mental skills, nutritionist, and recruiting company weren’t enough.” Marianne and I will be doing a podcast in the coming weeks to take an in-depth look into NLI and its potential impact on college tennis.

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