Tennis Equipment & Technology

NeuroTennis Signs WTA Player Lauren Davis To Official Sponsorship Deal For 2021

I received the following press release earlier today and wanted to share it as a follow-up to our recent podcast with NeuroTennis COO, Cameron Lickle (click here to watch/listen to that episode). In our podcast, Cam mentioned Lauren Davis’s involvement in NeuroTennis, so it’s great to see it come to fruition.

Tennis players around the world can now “Do It Like Davis” as smart tennis wristband company NeuroTennis, Inc., has announced that American WTA player Lauren Davis has been signed to an official sponsorship deal to represent the popular wearable in 2021.

Currently ranked No. 75 in the WTA World Tour rankings, the 27-year-old Davis has landed Down Under in advance of this year’s first Grand Slam, the 2021 Australian Open to be played Feb. 8-21 in Melbourne.

Using the NeuroTennis wristband, professional, collegiate, junior and even recreational players can take part in a virtual tennis lesson with Davis called “Do It Like Davis.” The lesson is composed of five drills, including:

1) Laurentating forehands (She calls out the shots she wants you to hit)

2) King Kong Backhands

3) Cardiac Arrest (High low drill)

4) Serving Shouldn’t Be Nerving

5) Rapid Fire Volley Drill

All instructions within NeuroTennis can be downloaded using Davis’ voice. Each of her specific instructions come with a video of her explaining what each instruction means.

“In preparation for the Australian Open I’ve incorporated the NeuroTennis technologies into my training and workouts,” said Davis, who is based in Jupiter, Fla., and coached by Eddie Elliott of WOW Sports, Inc. “The NeuroTennis wristband trains you to focus, react quickly and work on specific improvements in your game. It’s been a nice added feature to mix in with my workouts as I prepared for the 2021 season.”

Originally from Gates Mills, Ohio, the speedy and aggressive playing Davis ascended to a WTA career-high world ranking of No. 26 in 2017. She has reached the third round three times at the Australian Open, and twice at Wimbledon. A lucky loser in 2019 at the All-England Club, Davis upset defending champion Angelique Kerber in three sets in the second round.

At the 2018 Australian Open, Davis played one of the most memorable matches over the past several years as she held match points against world No. 1 and eventual champion Simona Halep before falling in the third round 15-13 in the final set in nearly four hours and tying a tournament record for most games played in a match at 48.

“If you are serious about improving your tennis…NeuroTennis is for you,” said NeuroTennis COO Cameron Lickle.

NeuroTennis is available now at NeuroTennis.com and sells as a pair for $329. For more information on how to train your brain and raise your game, visit NeuroTennis.com.

For more information on NeuroTennis, contact Cameron Lickle, NeuroTennis COO at: cameron@NeuroTennis.com.

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