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Athlete’s Mission, a NIL Program for Tennis Players, Launches February 11th

NOTE FROM LISA: The following press release was sent to me by Behind the Racquet (BTR) creator, Noah Rubin, and his business partner, Scott Ross. They have been working for more than 2 years to expand competitive opportunities for junior, college, and professional tennis players in the US. Their latest effort, Athlete’s Mission, was created to give players of all ages and stages the chance to capitalize on their own Name, Image, & Likeness (NIL) and to offset some of the expenses of developing and competing in our sport. They will be coming on our podcast in the next couple of weeks to talk about their efforts in more detail, so stay tuned!

The platform was created by tennis players for tennis players to level endorsement playing fields

Noah Rubin, the BTR Tour and Junior Tennis Tours President, today announced the launch of a new Name, Image, Likeness (NIL) platform, Athlete’s Mission. The platform was created by tennis fanatics and players for amateur and college athletes to level the playing field for endorsements.

Athlete’s Mission focuses on the NIL marketplace, focusing solely on tennis players. The company combines tennis players and high-performance coaches with brands looking to form endorsement or ambassador partnerships. To ensure the highest success rate for members, the team at Athlete’s Mission sends a curated list to brands every two weeks, encouraging companies to choose a tennis athlete to represent their brand. Brands receive detailed information about each athlete and what makes that athlete the perfect fit.

Noah Rubin current ATP player and business partner Scott Ross joined forces with other elite level players to create this NIL marketplace.

“We are tennis fanatics and realized that tennis is sorely underrepresented in this marketplace due to a lack of true knowledge of the cost and realities of being elite tennis players,” Ross said. “We are actively working to change the tennis landscape from the amateur to professional level. Our goal is to pair players and brands together in a new format to expand the brand’s reach and the player’s non-playing income to help mitigate the cost of competing.”

To achieve their goal, Athlete’s Mission has made membership costs incredibly affordable at $2.99 monthly. Members will never be charged more than the monthly membership fee. The platform also gives registered members the first-ever discount card for tennis players, by tennis players, the Ace Card. The card provides various discounts, from a monthly free cup of coffee, equipment, and physical and mental health services, to travel and restaurant discounts.

Athlete’s Mission has also partnered with TennisONE to bring Hot Shots to the program offering athletes a chance to upload video shorts of their best shots each week. Athletes can win monthly prized from sponsor brands and the additional exposure will help increase fans and endorsement opportunities.

Rubin, the President of the BTR Tour and Athlete’s Mission, said, “Our sole focus is to change the landscape of tennis and how players find endorsements and level the playing field.”

Athlete’s Mission will launch on February 11, 2022, at 4:00am PDT. For more information, visit

About BTR Tour

The BTR Tour team comprises current, and past ATP tour players and elite-level nationally ranked amateur players. We are also parents of up-and-coming junior players who consistently see the need to run competitive and fun tournaments. We are dedicated to helping push the game we love so much forward while making it as accessible as possible to all players. We have partnered with both the USTA and Universal Tennis (UTR) to offer all levels of tournaments for juniors and adult amateurs.


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