Posts tagged unintended consequences

New Coke & 2014

19
3 months ago
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Today’s post courtesy of Antonio Mora . . .

In 1985, before all our junior players were born and when many of their parents were young enough to be junior players themselves, the Coca-Cola Company took what has been referred to as the greatest marketing risk in consumer goods history.  The company changed the formula for Coca-Cola, the world’s most popular soft drink, the first significant change in its formula in 99 years.

The development of what everyone ended up calling “New Coke” was a long and secret process that even had a code name, “Project Kansas.”  The company’s most senior executives launched the effort, hoping to find a new “champion” for the company and reverse years of decline in Coke’s market share.  By the early 1980s, More >

Notes From 9th and Final Listening Meeting in Texas

20
3 months ago
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USTA Folks in Attendance:
  • Bill Mountford
  • Dave Haggerty
  • Lew Brewer, though he arrived a bit late and stayed mostly at the back of the room.

The following information is a conglomeration of several emails that I received after the meeting. If you were there and have something to add, please do so in the Comments below.

Sadly, attendance was rather small, but those in attendance seemed to be fully aware of the changes and were fully engaged in the discussion.

The initial issue that came up was in regards to why the USTA is reducing the number of national tournaments. The conversation started with traditional schooling and the desire to try and reduce the number of days players will miss. A few of the parents voiced their disagreement More >

All Sections Are NOT Created Equal

0
3 months ago
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Voting within USTA is much like the Electoral College system in the US federal government.  All USTA sections are not created equal.  Apparently, size DOES matter.

That said, and as was suggested by Scott Schultz at the listening meeting in Los Angeles, it is still crucial that we all continue to reach out to our Section Presidents (click here for a list of Sections, 2013 Presidents, and contact info where available) and ask them to vote for a pause on the 2014 changes to the junior competition calendar.  It is our best hope for getting the result that many of us have been working toward for the past year or so – to see the USTA Junior Competition & Sportsmanship Committee take the 2014 plan, push the pause button, seek input from those More >

Notes From 8th Listening Meeting in Los Angeles

21
3 months ago
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USTA Folks in Attendance:
  • Scott Schultz
  • Bill Mountford
  • Lew Brewer
  • Ellen Ehlers
  • Greg Hickey – SoCal President
  • Michael Cooke – NorCal President

I’m happy to report that I have heard from several folks who attended last night’s meeting in Los Angeles, and that there was once again overwhelming opposition to the 2014 changes.

There were 61 attendees including several parents, coaches, USTA representatives, and even a tennis journalist.   Some people who had planned to be there didn’t make it because they thought it was at UCLA (I’m not sure how or why they had incorrect information regarding the meeting location).  School-night traffic on the LA freeways made it impossible for some parents to get there, but, still, 61 people came.

During the More >

Notes From 7th Listening Meeting in Troy, Michigan

12
3 months ago
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Unfortunately, I don’t have much to report from last night’s “listening” meeting in Troy.  The only word I’ve gotten is that there were only a small handful of people there, and that everyone stayed cool, calm, and collected.

Paul McDonald and Mark Bey were the USTA representatives leading the meeting.  Apparently, Scott Schultz was also supposed to be there but got delayed by the weather.  The parents in attendance who did speak were against the 2014 changes to the junior competition schedule, but the opposition was voiced in a very factual rather than impassioned manner.  From the emails I received, it seems that the overall feeling was one of resignation – one attendee reported that it just felt “flat out terrible for the sport more so More >

The Things That Really Matter

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3 months ago
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The following was emailed to me by Tom Walker.  . .

Changes were passed by a small number of misguided bureaucrats to the National Junior Tournament schedule. Unchallenged these will go into effect in 2014. Developmental coaches predict that these measures will negatively diminish junior tennis. Why are we so enlightened? What do we understand that they do not? Today, I was reminded in the briefest of moments why reversing this course is so imperative. Please indulge me and read on….

I was out on a marathon training run. Dusk was bleak and the temperature was a bone chilling 18 degrees. My course skirted by the local university. Wearily on mile twelve I fought with myself whether to push and continue onward. It was at that moment a More >

I’ll Be Your Messenger

9
4 months ago
in

I have heard from several parents and coaches who are concerned about speaking out regarding the 2014 Junior Competition changes for fear of retaliation from USTA. While I truly believe those concerns are unfounded, I do understand them.

So, as a way to help USTA gather as much input as possible before the 2013 Annual Meeting and the 2013-2014 Junior Competition Committee meeting in March, here’s my offer to all of you:

Email me at fitmom@bellsouth.net. Share your thoughts on the 2014 changes with me – what you like and what you’d like to see changed. I will remove all of your identifying data then forward your email to the LetUsKnow@usta.com address. Once I get a reply from Bill Mountford at USTA, I will forward it to you so you can More >

Social Media In Action

14
4 months ago
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Tom Walker (you’ll recognize his name as the one who wrote the Call to Action on the Junior Competition changes in March 2012) has created a Facebook page entitled USTA – Stop 2014 National Junior Tennis Tournament Changes (click here to see it).  His mission is reprinted in its entirety below.  I encourage you to visit the page, “like” it, then share it with your tennis friends via email, Facebook, Twitter, or whatever other means you have available.  There is definitely strength in numbers, and Tom’s goal is to show USTA in no uncertain terms that a critical mass of its constituents are opposed to these changes and want to see the Junior Competition Committee go back to the drawing board:

This page is dedicated to spotlighting the insane More >

Notes From 6th Listening Meeting in Atlanta

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4 months ago
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It was an interesting day yesterday, to say the least!  I had spent the previous several days preparing my talking points for Sunday’s “listening” meeting as well as for my pre-meeting meeting with Lew Brewer and Andrea Norman, the new chair of the Junior Competition Committee (Andrea was a member of the JCC that created the 2014 changes and is now chairing that same group).  Peter Lebedevs, also a member of the current JCC  - and an active USTA volunteer, coach, and tournament director at both the junior and professional level – joined us, too.

The pre-meeting meeting was very informative.  We talked for almost 2 hours about the changes and the impetus for them (I’m still not 100% clear on the “why” behind them other than that USTA is More >

USTA Will Hold 6th Listening Meeting on Sunday

32
4 months ago
in

This coming Sunday I will be attending, finally(!), a USTA “listening” meeting.  I’ve been working on my talking points for the past several days and hope I have the opportunity to share them live and in person during the meeting.

Earlier this week, I received an email from USTA’s Bill Mountford putting me in touch with Andrea Norman, the new Chair of the Junior Competition Committee.  Andrea and I, along with Lew Brewer, will be sitting down together Sunday morning before the “listening” meeting, presumably to get to know one another a bit and to discuss what’s in store for our junior players.  I will of course be reporting on the outcomes of Sunday’s meetings, so please check back early next week for any updates.

Below is the information More >

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