Posts tagged tennis story
New Coke & 2014
19Today’s post courtesy of Antonio Mora . . .
In 1985, before all our junior players were born and when many of their parents were young enough to be junior players themselves, the Coca-Cola Company took what has been referred to as the greatest marketing risk in consumer goods history. The company changed the formula for Coca-Cola, the world’s most popular soft drink, the first significant change in its formula in 99 years.
The development of what everyone ended up calling “New Coke” was a long and secret process that even had a code name, “Project Kansas.” The company’s most senior executives launched the effort, hoping to find a new “champion” for the company and reverse years of decline in Coke’s market share. By the early 1980s, More >
The Things That Really Matter
0The following was emailed to me by Tom Walker. . .
Changes were passed by a small number of misguided bureaucrats to the National Junior Tournament schedule. Unchallenged these will go into effect in 2014. Developmental coaches predict that these measures will negatively diminish junior tennis. Why are we so enlightened? What do we understand that they do not? Today, I was reminded in the briefest of moments why reversing this course is so imperative. Please indulge me and read on….
I was out on a marathon training run. Dusk was bleak and the temperature was a bone chilling 18 degrees. My course skirted by the local university. Wearily on mile twelve I fought with myself whether to push and continue onward. It was at that moment a More >
I Dream of Genie
2Since my home-base of Atlanta is the next stop on the USTA Listening Meeting Tour this coming Sunday, I figured I’d better brush up on my junior competition history. Who better to contact than veteran junior tournament director, Robert Sasseville? You’ll recognize his name as one of the folks who met with USTA in Chicago in the Fall to discuss pushing the pause button on the 2014 junior comp changes. Robert has been around the junior tennis world for several decades and is always very gracious about sharing his knowledge and experience. Here is what I learned from Robert (the info below is a reprint of a document that Robert composed and emailed to me last week) . . .
The year was 1862 and the American Civil War had just begun. More >
Quota Insanity
134More unintended consequences? Thank you to Antonio Mora, Emmy-winning journalist and tennis parent, for sharing the following information with all of us:
In the boys’ 14s of the upcoming Winter Nationals, the boy ranked 211 in the country on the day entries closed, did not make the cut. But the player ranked 955 (!!!!) was selected, even though almost 90 higher-ranked players were excluded. In the girls’ 18s, the player ranked 333 didn’t get in, but #965 did. In the boys’ 16s, the player ranked 204 didn’t make the cut, but #442 did. Boys 18s, 288 out, 713 in. Girls’ 16s, 250 is out, 731 in.
How does this happen? Kids who aren’t highly ranked managed to squeeze in under their section’s quota. Under current rules, only sixty kids out of More >
Unintended Consequences
38When I first started blogging a little over a year ago, it was with the intention of sharing my son’s and my experiences in junior tennis with those coming up behind us. I had been so frustrated trying to navigate the tournament structure and ranking structure that I figured maybe I could save others from going through that same frustration.
For the first few months, I wrote about our personal journey and the roadblocks we encountered. Some of my posts generated feedback from readers, but, mostly, I was writing from the heart thinking it might be nice for my son to one day go back and read how his tennis truly impacted his mom. Some of my posts were how-tos and were more fact-based than feeling-based, but overall I tried to keep it More >
Hug Your Kids
5In the past week, I have learned of two families dealing with devastating issues involving their teenage sons: one a tennis family, the other a football family. In both cases, the issue surfaced seemingly from nowhere to turn the families upside down and inside out. The road to recovery will be long for both of them. It will involve anger, frustration, perseverance, and, above all, belief. My heart is breaking for both of them.
First the football story . . . At a prominent private school here in Atlanta, a 17-year-old member of the high school’s varsity football team was arrested and is being held without bail for sexually assaulting a classmate in the gym shower. He is from a “good” family. I have friends who are friends with his More >
